A Heineken® 0.0 apresenta no Brasil um novo corte de Fans Have More Friends (Fãs Têm Mais Amigos), sua plataforma global de patrocínios que celebra o poder das paixões compartilhadas de aproximar pessoas e criar conexões reais. Criado pela LePub, o filme tem as pistas de Fórmula 1® como cenário para mostrar como ser fã de um esporte pode ir além da paixão pelo que acontece dentro das pistas, abrindo espaço para novas amizades e experiências coletivas. .
Lançada globalmente em 2026, Fãs Têm Mais Amigos parte da crença da Heineken® de que as paixões compartilhadas são uma das formas mais naturais de aproximar pessoas. A plataforma reúne os principais territórios de patrocínio da marca, como futebol, Fórmula 1® e música, colocando os fãs no centro das experiências promovidas pela Heineken®.
O filme amplia essa narrativa para o universo da Fórmula 1®, um território no qual a Heineken® está presente globalmente há uma década e que, no Brasil, também é ativado com Heineken® 0.0 há seis anos, desde o lançamento da marca no país. A produção mostra como a paixão pelo esporte ultrapassa as diferenças e cria oportunidades espontâneas de conexão entre pessoas que, muitas vezes, nem se conhecem.
No Brasil, a campanha também se conecta à presença da Heineken® 0.0 no calendário da Fórmula 1®. A marca segue como patrocinadora do Grande Prêmio de São Paulo, levando ao evento uma série de experiências que reforçam a conexão entre fãs, esporte e sociabilidade em seu espaço exclusivo, o Heineken Village, localizado a apenas 30 metros da pista.
“Fãs Têm Mais Amigos” é uma plataforma que traduz o papel que as paixões compartilhadas têm na vida das pessoas e o poder que elas têm de criar conexões reais. Com esse novo filme, damos continuidade a uma campanha que coloca os fãs no centro da conversa e mostra, de forma leve e autêntica, como um interesse em comum pode ser o ponto de partida para novas amizades e experiências. A Fórmula 1® é mais um território que nos permite contar essa história e ampliar a mensagem da plataforma, reforçando a nossa crença de que, quando compartilhamos aquilo que amamos, temos ainda mais motivos para estar juntos”, afirma Bruna Rosato, gerente de marketing da Heineken 0.0 no Brasil.
“A campanha Fãs Têm Mais Amigos evidencia uma transformação na Fórmula 1, que deixou de ser apenas um esporte para se tornar um universo cultural, onde o que une os fãs não é mais só o que acontece na pista, mas também tudo o que rola ao redor dela. A Heineken 0.0 celebra esse novo contexto com irreverência, mostrando que o grande prêmio da F1, na verdade, são as conexões entre pessoas que compartilham uma mesma paixão.”, afirma Yan Prado, diretor-executivo de criação da LePub.
Assista ao filme completo aqui:
Foto: Divulgação
Ficha Técnica | F1 2026:
BRASIL
HEINEKEN
Heineken® VP Marketing: Cecilia Bottai Mondino
Heineken® Sr Director BU: Eduardo Baggio Garcia Picarelli
Heineken® Sr Brand Manager: Ilana Boukai Lencastre Vineyard
Heineken® 0.0 Brand Manager: Bruna Reina Rosato
Heineken® 0.0 Brand Coordinator: Rebeca Damas
Heineken® Consumer Connections Director: Fernanda de Souza Saboya Barros
Heineken® Media Manager: Luana Mello Belchior Vieira
Heineken® Media Analyst: Carla Tassi
Heineken® Corporate Comms Manager: Beatriz Massi Franca
Heineken® Brand PR & Influence Sr Manager: Luiza Agostini Giannini
Heineken® Brand PR & Influence Manager: Camille Pereira Nunes Feitosa
Heineken® Brand Coordinator: Ana Carolina Matos De Morais
Heineken® Digital & Data Sr Manager: João Belfort
Heineken® Digital & Data Coordinator: Eduardo de Paiva Vieira
Heineken® Digital & Data Analyst: Stefanny Jeronimo de Bem
Heineken® Brand Growth Coordinator: Estela de Oliveira Marcondes
Heineken® Brand Experience and Sponsorship Director: Rafael Golfe
Heineken® Brand Experience and Sponsorship Manager: Beatriz Ruiz
Heineken® Brand Experience and Sponsorship Coordinator: Thais Goncalves da Silva
Heineken® Brand Experience and Sponsorship Analyst: Kamilla Pereira Soares Silva
LEPUB
Presidente: Marina Pires
CSO: Marie Alonso
Executive Creative Director: Greg Kickow, Rafael Alves, Juliana Utsch, Yan Prado
Creative Director: Leandro Vilas
Associate Creative Director: Caio Lima, Ignacio Carelli, Raul Lima
Jr Art Director: Giordano Gutemberg, Fabio Melo
Executive Business Director: Juliana Dantas
Business Director: Marina Roge
Business Manager: Mateus Carvalho
Business Supervisor: Nathália Costa
Business Assistant: João Vitor Paixão
Executive Strategy Director: Marilia Duran
Strategy Manager: Estela de Luca
Strategy Supervisor: Gabriel Vaz
Content Manager: Gustavo Bastian, Thais Vargas
Community Manager: Thais Montenegro
Business Intelligence Director: Gustavo Muneratto
Business Intelligence Manager: Gabriela Jung
Business Intelligence Supervisor: Maiara Amaral
Communication Director: Mafê Malozzi
Communication Analyst: Carolina Cesario
PUBLICIS PRODUCTION
CPO: Tato Bono
Head of Production: Priscilla Sanches
Senior Creative Producer: Bea Brandão
Creative Producer: Victoria Santos e Camila Guedes
Produtora Executiva: Gabriela Carvalho
Gerente de pós produção: Maurício Castro
Coordenador de pós produção: André Vital
Producer: Natasha Zaminiani
QA: Julia Vieira
3D: Rox Studios
Senior Graphic Producer: Emerson Russo
BR MEDIA
Diretor Comercial: Paulo Fabrício
Gerente Comercial: André Félix
Analista Comercial: Peter Timko
Gerente de Planejamento: Andrea Galvão
Especialista de Planejamento: Guilherme Fernandes
Diretora de Atendimento: Bianca Chagas
Gerente de Atendimento: Aurora Guimaraes
Analista de Atendimento: Kelly Cardoso e Juliana Grandi
Diretora Data & insights: Andrea Cabral
Gerente de Data & Insights: Giovanna Caldano
Analista de Data & Insights: Eduardo Grossman e Mariane Silva
Business Development Manager: Ana Shinyashi
Business Development: Felipe Tavares
DENTSU
Executive Media Vice President: Viviana Maurman
Media Director: Raphael Cunha
Media Manager: Tamiris Honorio da Cruz
Business Manager: Ana Carla Melo Sartori, Davi Raposo
Business Supervisor: Beatriz Vella, Julia Santos
Media Supervisor: Gabriel Ortiz
Media Senior Analyst: Vinicius Sganzerla
CIRCULO CRM
Partner/CEO: Luis Greco
Partner/CTO: Miguel Pires
Partner/COO: Pedro Castro
Business Manager: Thais Murata, Letícia Silveira
Redatora: Marina Costa
Designer: Thaylly Ramos
Senior strategist: Nathalia Farkas
Senior Marketing Cloud Analyst: Otávio Takashi
Marketing Cloud Analyst: Joice Felix
Data Analyst: Felipe Miriani
REDDOOR
Partner/CEO: Guilli Alves de Lima
BU Director: Luiza Lunardelli
Project Manager: Renata Mendes
Chief Marketing & Innovation Office: Caetano Pádua
Head of Planning & Creative: Vinicius Veçoso
Planning: Mariana Almeida
Creative Directors: Diego Ognibeni e Wado Gonçalves
Art Director: Ricardo China
Art Director Assistent: Vinicius Pedro
Production Director: Carlos Martins
Production Coordinator: Viviane Gomes
Executive Producer: Viviane Gomes
Production Assistant: Leticia Viana
Visual Communications Producer: Danilo Miranda e Milla Deberaldine
Infrastructure Produce: Leonardo Machado
Technical Director: Carlos Gomes
Artistic Director: Erica Schwarz
Content Producer: Erica Schwarz
3D Motion Designer: Maycon Martines
Architect: Anna Guello
Pusrchasing Coordinator: Guilherme Hutter
LEMA+
CO-Founder & CEO: Leandro Matulja
CO-Founder & COOPRESS LEMA: Leticia Zioni
Partner & CCO: Guilherme Maia
Account Director: Maria Puebla
Account Coordinator: Ana Luiza Galvão
Services and Project Manager: Kim Klingelhoefer
Creative Strategy Coordinator: Sidney de Oliveira
Creative Leader: Rodrigo Guarizo
Creative Copywriter: Matheus Bibiano
Creative Leader: Ruan dos Santos
Creative Art Director: João Guedes
Community & Influencer Coordinator: Gabriela Rossi
Community & Influencer Specialist: Guilherme Silva
Community & Influencer Specialist: Victoria Mamelli
Community & Influencer Assistant: Bárbara Cabral
Press Officer Director: Luís Dolci
Press Coordinator: Letícia Saraiva
Press Officer: Isabella Gomes
Press Officer: Mayara Grosso
GLOBAL
HEINEKEN
Head of Global Heineken® Brand: Nabil Nasser
Heineken® Global Sponsorship Communication Director: Els Dijkhuizen
Heineken® Global Communication Director: Dana Katz
Heineken® Global Communication Manager: Yoann Hellot
Heineken® Head of Digital Advertising: Bram Reukers
Heineken® Digital Manager: Larissa Koper
Heineken® Global Sponsorship Director: Roeslan Danoekoesoemo
Heineken® Global Sponsorship Manager: Annamaria Füzy
Heineken® Americas Comms Manager: Beatrice Marques Jordão
LE PUB
Global CEO LePub, CCO LePub Worldwide: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini
Global Chief Creative Officer: Mihnea Gheorghiu
Creative Director: Giulia Trimarchi
Creative Director: Gian Marco Panichelli
SOCIAL & DIGITAL
Global Chief Creative Officer: Kika Douglas
Art Director: Luca Nante
Copywriter: Francesca Marchesi
PR ACTIVATION
Art Director: Vincenzo Russo
Copywriter: Alessandro Traverso
KVS & POST
Deputy Head of Art: Giuseppe Vescovi
Associate Creative Director: Adrian Gambaretto
Senior Designer & Art Director: Niccolò Orso Campanini
Global Chief Strategy Officer: Sol Ghafoor
Head of Strategy: James Moore
Comms & Experience Strategy Director: Max Beckers
Strategist: Aneta Junkova
Global Client Service Director: Shirine Aoun
Global Client Service Director: Alexis Delwasse
Global Business Director: Francesca Baldrighi
Global Account Director: Rossana de Rosa
Global Account Supervisor: Costanza Angeletti
Global Account Manager: Sara Margheritta
Global Account Executive: Chiara Allievi
Global Head of PR and Communication: Isabella Cecconi
PR Director Culture & Entertainment: Alfa Djalo
Senior PR Manager: Luca Orioli
Global Chief Production Officer: Francesca Zazzera
Head of Production: Federico Fornasari
Producer: Margherita Fonseca
Senior Post Producer: Miriam Ottina
Print Producer: Giorgia Bellondi
Production & Print Manager: Tina Paolella
Digital Art Director: Ariberto Anastasi
VIDEO PRODUCTION:
Production Co: Stink Films
Director: Fredrik Bond
DOP: Roman Vas’yanov
President/EP: Daniel Bergmann
Managing director Stink: Klara Kralickova
Executive Producer: Kseniya Kurochkina
Executive Producer: Solana Keenan
Producer: Petr Moravec
Production Designer: Lucie Amosse
Stylist: Urşa Grahovac
Offline edit: Marshall Street Editors
Editor: Patric Ryan
PHOTO PRODUCTION:
Production House: Bread the makery
Photographer: Justin Bettman
Executive Producer: Iulia Dancila
Service Producer: Florin Patrascu
Service Production Manager: Mihai Cristescu
Service Production Coordinator: Catalin Varga
Photo Assistant: Wilder Marroquin
Director of Photography: Adrian Silisteanu
Gaffer: Dan Lita
Production Designer: Anca Miron
Wardrobe Stylist: Ovidiu Buta
Hairstylist: Sebastian Sarghe
Make-up artist: Carmen Bogdan
Post production: Recom Farmhous
Editor: Jong Yoo, Steven Orts, Andrew Coleman, Alex Pundt
3D & retouch: B612 studio
Editor: Davide Calliguori, Pietro Smurra, Daniele Tribi
VIDEO POST-PRODUCTION:
Post Production: Prodigious Italy
Head of post production: Alfredo Beretta
Post producer: Camilla Colabona
Editor: Antonio Civilini
Editor: Enrico Munarini
Vfx Post Production: Prodigious Italy
Color post production: Company 3
Colour Executive Producer: Ellora Soret
Colour Producer: Kerri Aungle
Colourist: Dan Moran
Audio post production: Disc To Disc Productions S.r.l
Sound Design/SFX/editing and mixing: Antonio D’Ambrosio
AI Integration: Mirko Soldani
Sound Producer: Paola Calovi
MUSIC:
Composition: Cheek To Cheek
Artist: Frank Sinatra
Writer: Irving Berlin
Label: (P) 1959 Capitol Records
Publisher: Universal Music Publishing Group
Music Company: Sizzer
Music Supervisor: Richard Aardenburg
Music Licensing: Veronika Muravskaia
Executive Music Supervisor: Sander van Maarschalkerweerd
BOOMERANG – DIGITAL PRODUCTION
Executive Producers: Han Schuurman, Laura Thrower
Lead Editor: Mike Duistermaat
Online Editor: Shebanjah Klaasen
Post Producers: Adam Crick, Julia Vinchon
DENTSU- MEDIA
Global Account Director: Tiana Odavic-Shean
Senior Strategy Partner: Anna Kandasamy
Strategy Director: Rene Jellitsch
Senior Strategic Planner: Jack Bilbarnie
Senior Strategic Planner: Jack McCullogh
Partnerships Manager: Julie Le Houzec
THE ROMANS- PR
MD: Kate Brazier
Executive Creative Director: Dan Roberts
Creative Director: Jordan Kavanagh
Director: Joe Burdon
Associate Director: Mollie Streek
Senior Account Director: Sophie Lambert-Russell, Erin Archer
Account Director: Hamish Murdoch
Senior Account Manager: Robyn Bowden
Account Manager: Poppy King
Senior Account Executive: Warren Davis
Account Executives: Felix Clark, Rebecca Kapoor, Charlie Warren
VML- BTL
Chief Creative Officer: Sandra Bold
Creative Director: Greg Saynor
Creative: Leena Lum
Copywriter: Chris Cilliers
Lead Designer: Mark Mordecai
Design Director: Joe Dear
Senior Designer: Jon Warner
Business Director: Sophia Blake
Senior Account Manager: Kristina Lipinskaite
Strategy Director: Nataliia Dotsenko
Senior Strategist: Paige Jowsey
DESIGN BRIDGE – BTL DESIGN
Creative Director: Peter Eisen
Client Business Director: Elseline Ploem
Design Director: Giovanni Pinzani
Senior Strategist: Henry Deane
Senior Designer: Yann Marzolff
Senior Designer: Niels Grimbergen
Senior Designer: Christian Stoytchev
Senior Designer: Maarten van Disseldorp
Senior Artworker: Jeroen Meijer
