A Heineken 0.0 lançou no Brasil um filme da campanha Fãs Têm Mais Amigos, plataforma global apresentada em 2026. A peça, criada pela LePub, usa a Fórmula 1 como cenário e integra a estratégia de patrocínio da marca, que também inclui futebol e música.
A Heineken patrocina a Fórmula 1 há dez anos no mundo. No Brasil, a ativação com a versão 0.0 ocorre há seis anos, desde o lançamento da marca de cerveja sem álcool no país. A empresa segue como patrocinadora do Grande Prêmio de São Paulo e mantém no evento o Heineken Village, espaço próprio a 30 metros da pista.
A campanha trata esporte e música como formas de aproximar pessoas. O filme mostra encontros entre fãs fora das disputas na pista. A Heineken não informou verba, prazo de veiculação nem metas de audiência.
“A plataforma coloca os fãs no centro da conversa e usa a Fórmula 1 para ampliar a mensagem de que um interesse em comum pode gerar novas amizades”, afirma a gerente de marketing da Heineken 0.0 no Brasil, Bruna Rosato.
“O que une os fãs deixou de ser apenas o que acontece na pista e passou a incluir o que ocorre ao redor dela. A campanha trabalha essa leitura”, afirma o diretor-executivo de criação da LePub, Yan Prado.
Ficha Técnica
Heineken VP Marketing: Cecilia Bottai Mondino
Heineken Sr Director BU: Eduardo Baggio Garcia Picarelli
Heineken Sr Brand Manager: Ilana Boukai Lencastre Vineyard
Heineken 0.0 Brand Manager: Bruna Reina Rosato
Heineken 0.0 Brand Coordinator: Rebeca Damas
Heineken Consumer Connections Director: Fernanda de Souza Saboya Barros
Heineken Media Manager: Luana Mello Belchior Vieira
Heineken Media Analyst: Carla Tassi
Heineken Corporate Comms Manager: Beatriz Massi Franca
Heineken Brand PR & Influence Sr Manager: Luiza Agostini Giannini
Heineken Brand PR & Influence Manager: Camille Pereira Nunes Feitosa
Heineken Brand Coordinator: Ana Carolina Matos De Morais
Heineken Digital & Data Sr Manager: João Belfort
Heineken Digital & Data Coordinator: Eduardo de Paiva Vieira
Heineken Digital & Data Analyst: Stefanny Jeronimo de Bem
Heineken Brand Growth Coordinator: Estela de Oliveira Marcondes
Heineken Brand Experience and Sponsorship Director: Rafael Golfe
Heineken Brand Experience and Sponsorship Manager: Beatriz Ruiz
Heineken Brand Experience and Sponsorship Coordinator: Thais Goncalves da Silva
Heineken Brand Experience and Sponsorship Analyst: Kamilla Pereira Soares Silva
LePub
Presidente: Marina Pires
CSO: Marie Alonso
Executive Creative Director: Greg Kickow, Rafael Alves, Juliana Utsch, Yan Prado
Creative Director: Leandro Vilas
Associate Creative Director: Caio Lima, Ignacio Carelli, Raul Lima
Jr Art Director: Giordano Gutemberg, Fabio Melo
Executive Business Director: Juliana Dantas
Business Director: Marina Roge
Business Manager: Mateus Carvalho
Business Supervisor: Nathália Costa
Business Assistant: João Vitor Paixão
Executive Strategy Director: Marilia Duran
Strategy Manager: Estela de Luca
Strategy Supervisor: Gabriel Vaz
Content Manager: Gustavo Bastian, Thais Vargas
Community Manager: Thais Montenegro
Business Intelligence Director: Gustavo Muneratto
Business Intelligence Manager: Gabriela Jung
Business Intelligence Supervisor: Maiara Amaral
Communication Director: Mafê Malozzi
Communication Analyst: Carolina Cesario
Publicis Production
CPO: Tato Bono
Head of Production: Priscilla Sanches
Senior Creative Producer: Bea Brandão
Creative Producer: Victoria Santos e Camila Guedes
Produtora Executiva: Gabriela Carvalho
Gerente de pós produção: Maurício Castro
Coordenador de pós produção: André Vital
Producer: Natasha Zaminiani
QA: Julia Vieira
3D: Rox Studios
Senior Graphic Producer: Emerson Russo
BR Media
Diretor Comercial: Paulo Fabrício
Gerente Comercial: André Félix
Analista Comercial: Peter Timko
Gerente de Planejamento: Andrea Galvão
Especialista de Planejamento: Guilherme Fernandes
Diretora de Atendimento: Bianca Chagas
Gerente de Atendimento: Aurora Guimaraes
Analista de Atendimento: Kelly Cardoso e Juliana Grandi
Diretora Data & insights: Andrea Cabral
Gerente de Data & Insights: Giovanna Caldano
Analista de Data & Insights: Eduardo Grossman e Mariane Silva
Business Development Manager: Ana Shinyashi
Business Development: Felipe Tavares
Dentsu
Executive Media Vice President: Viviana Maurman
Media Director: Raphael Cunha
Media Manager: Tamiris Honorio da Cruz
Business Manager: Ana Carla Melo Sartori, Davi Raposo
Business Supervisor: Beatriz Vella, Julia Santos
Media Supervisor: Gabriel Ortiz
Media Senior Analyst: Vinicius Sganzerla
Circulo CRM
Partner/CEO: Luis Greco
Partner/CTO: Miguel Pires
Partner/COO: Pedro Castro
Business Manager: Thais Murata, Letícia Silveira
Redatora: Marina Costa
Designer: Thaylly Ramos
Senior strategist: Nathalia Farkas
Senior Marketing Cloud Analyst: Otávio Takashi
Marketing Cloud Analyst: Joice Felix
Data Analyst: Felipe Miriani
Reddoor
Partner/CEO: Guilli Alves de Lima
BU Director: Luiza Lunardelli
Project Manager: Renata Mendes
Chief Marketing & Innovation Office: Caetano Pádua
Head of Planning & Creative: Vinicius Veçoso
Planning: Mariana Almeida
Creative Directors: Diego Ognibeni e Wado Gonçalves
Art Director: Ricardo China
Art Director Assistent: Vinicius Pedro
Production Director: Carlos Martins
Production Coordinator: Viviane Gomes
Executive Producer: Viviane Gomes
Production Assistant: Leticia Viana
Visual Communications Producer: Danilo Miranda e Milla Deberaldine
Infrastructure Produce: Leonardo Machado
Technical Director: Carlos Gomes
Artistic Director: Erica Schwarz
Content Producer: Erica Schwarz
3D Motion Designer: Maycon Martines
Architect: Anna Guello
Pusrchasing Coordinator: Guilherme Hutter
Lema+
CO-Founder & CEO: Leandro Matulja
CO-Founder & COOPRESS LEMA: Leticia Zioni
Partner & CCO: Guilherme Maia
Account Director: Maria Puebla
Account Coordinator: Ana Luiza Galvão
Services and Project Manager: Kim Klingelhoefer
Creative Strategy Coordinator: Sidney de Oliveira
Creative Leader: Rodrigo Guarizo
Creative Copywriter: Matheus Bibiano
Creative Leader: Ruan dos Santos
Creative Art Director: João Guedes
Community & Influencer Coordinator: Gabriela Rossi
Community & Influencer Specialist: Guilherme Silva
Community & Influencer Specialist: Victoria Mamelli
Community & Influencer Assistant: Bárbara Cabral
Press Officer Director: Luís Dolci
Press Coordinator: Letícia Saraiva
Press Officer: Isabella Gomes
Press Officer: Mayara Grosso
Global
Heineken
Head of Global Heineken Brand: Nabil Nasser
Heineken Global Sponsorship Communication Director: Els Dijkhuizen
Heineken Global Communication Director: Dana Katz
Heineken Global Communication Manager: Yoann Hellot
Heineken Head of Digital Advertising: Bram Reukers
Heineken Digital Manager: Larissa Koper
Heineken Global Sponsorship Director: Roeslan Danoekoesoemo
Heineken Global Sponsorship Manager: Annamaria Füzy
Heineken Americas Comms Manager: Beatrice Marques Jordão
Le Pub
Global CEO LePub, CCO LePub Worldwide: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini
Global Chief Creative Officer: Mihnea Gheorghiu
Creative Director: Giulia Trimarchi
Creative Director: Gian Marco Panichelli
SOCIAL & DIGITAL
Global Chief Creative Officer: Kika Douglas
Art Director: Luca Nante
Copywriter: Francesca Marchesi
PR ACTIVATION
Art Director: Vincenzo Russo
Copywriter: Alessandro Traverso
KVS & POST
Deputy Head of Art: Giuseppe Vescovi
Associate Creative Director: Adrian Gambaretto
Senior Designer & Art Director: Niccolò Orso Campanini
Global Chief Strategy Officer: Sol Ghafoor
Head of Strategy: James Moore
Comms & Experience Strategy Director: Max Beckers
Strategist: Aneta Junkova
Global Client Service Director: Shirine Aoun
Global Client Service Director: Alexis Delwasse
Global Business Director: Francesca Baldrighi
Global Account Director: Rossana de Rosa
Global Account Supervisor: Costanza Angeletti
Global Account Manager: Sara Margheritta
Global Account Executive: Chiara Allievi
Global Head of PR and Communication: Isabella Cecconi
PR Director Culture & Entertainment: Alfa Djalo
Senior PR Manager: Luca Orioli
Global Chief Production Officer: Francesca Zazzera
Head of Production: Federico Fornasari
Producer: Margherita Fonseca
Senior Post Producer: Miriam Ottina
Print Producer: Giorgia Bellondi
Production & Print Manager: Tina Paolella
Digital Art Director: Ariberto Anastasi
Video production
Production Co: Stink Films
Director: Fredrik Bond
DOP: Roman Vas’yanov
President/EP: Daniel Bergmann
Managing director Stink: Klara Kralickova
Executive Producer: Kseniya Kurochkina
Executive Producer: Solana Keenan
Producer: Petr Moravec
Production Designer: Lucie Amosse
Stylist: Urşa Grahovac
Offline edit: Marshall Street Editors
Editor: Patric Ryan
Photo production
Production House: Bread the makery
Photographer: Justin Bettman
Executive Producer: Iulia Dancila
Service Producer: Florin Patrascu
Service Production Manager: Mihai Cristescu
Service Production Coordinator: Catalin Varga
Photo Assistant: Wilder Marroquin
Director of Photography: Adrian Silisteanu
Gaffer: Dan Lita
Production Designer: Anca Miron
Wardrobe Stylist: Ovidiu Buta
Hairstylist: Sebastian Sarghe
Make-up artist: Carmen Bogdan
Post production: Recom Farmhous
Editor: Jong Yoo, Steven Orts, Andrew Coleman, Alex Pundt
3D & retouch: B612 studio
Editor: Davide Calliguori, Pietro Smurra, Daniele Tribi
Video post-production
Post Production: Prodigious Italy
Head of post production: Alfredo Beretta
Post producer: Camilla Colabona
Editor: Antonio Civilini
Editor: Enrico Munarini
Vfx Post Production: Prodigious Italy
Color post production: Company 3
Colour Executive Producer: Ellora Soret
Colour Producer: Kerri Aungle
Colourist: Dan Moran
Audio post production: Disc To Disc Productions S.r.l
Sound Design/SFX/editing and mixing: Antonio D’Ambrosio
AI Integration: Mirko Soldani
Sound Producer: Paola Calovi
Music
Composition: Cheek To Cheek
Artist: Frank Sinatra
Writer: Irving Berlin
Label: (P) 1959 Capitol Records
Publisher: Universal Music Publishing Group
Music Company: Sizzer
Music Supervisor: Richard Aardenburg
Music Licensing: Veronika Muravskaia
Executive Music Supervisor: Sander van Maarschalkerweerd
Boomerang – Digital Production
Executive Producers: Han Schuurman, Laura Thrower
Lead Editor: Mike Duistermaat
Online Editor: Shebanjah Klaasen
Post Producers: Adam Crick, Julia Vinchon
Dentsu – Media
Global Account Director: Tiana Odavic-Shean
Senior Strategy Partner: Anna Kandasamy
Strategy Director: Rene Jellitsch
Senior Strategic Planner: Jack Bilbarnie
Senior Strategic Planner: Jack McCullogh
Partnerships Manager: Julie Le Houzec
The Romans- PR
MD: Kate Brazier
Executive Creative Director: Dan Roberts
Creative Director: Jordan Kavanagh
Director: Joe Burdon
Associate Director: Mollie Streek
Senior Account Director: Sophie Lambert-Russell, Erin Archer
Account Director: Hamish Murdoch
Senior Account Manager: Robyn Bowden
Account Manager: Poppy King
Senior Account Executive: Warren Davis
Account Executives: Felix Clark, Rebecca Kapoor, Charlie Warren
VML- BTL
Chief Creative Officer: Sandra Bold
Creative Director: Greg Saynor
Creative: Leena Lum
Copywriter: Chris Cilliers
Lead Designer: Mark Mordecai
Design Director: Joe Dear
Senior Designer: Jon Warner
Business Director: Sophia Blake
Senior Account Manager: Kristina Lipinskaite
Strategy Director: Nataliia Dotsenko
Senior Strategist: Paige Jowsey
Design Bridge – BTL Design
Creative Director: Peter Eisen
Client Business Director: Elseline Ploem
Design Director: Giovanni Pinzani
Senior Strategist: Henry Deane
Senior Designer: Yann Marzolff
Senior Designer: Niels Grimbergen
Senior Designer: Christian Stoytchev
Senior Designer: Maarten van Disseldorp
Senior Artworker: Jeroen Meijer
