A Heineken acaba de estrear o primeiro filme da campanha global “Sabor de Heineken, Só Heineken”, que evidencia algumas credenciais particulares desta cerveja, como o seu tradicional amargor e os seus ingredientes: água, malte, lúpulo, a exclusiva levedura A, fermentação em tanques horizontais e a produção da cerveja com energia renovável. De acordo com informações da fabritante, em todos os lugares do mundo, a Heineken utiliza os mesmos ingredientes 100% naturais, proporcionando uma combinação responsável pelo sabor único da bebida.
“O que muitos não sabem é que a Heineken não é só puro malte. Existe uma combinação de fatores que fazem a nossa cerveja ter um sabor tão único”, afrima Maurício Giamellaro, CEO do Grupo Heineken no Brasil. “Além de água, malte e lúpulo, temos a levedura A, o processo de fermentação natural em tanques horizontais e a produção com energia verde, exclusivos da marca”, explica Giamerallo.
Desenvolvido pela agência Le Pub Milan, o filme estreou na quinta-feira (01 de fevereiro), com exclusividade no intervalo do Jornal Nacional, da TV Globo.
Ficha Técnica
HEINEKEN BRASIL
Marketing: Cecília Bottai, Beatrice Jordão, Eduardo Picarelli, Fabrizio D’Angelo, Thais Queiroz.
Mídia: Williane Vieira, Fernanda Saboya, Luiza Agostini.
Brand PR: Adriana Cristina Teixeira, Camille Nunes, Pedro Duarte.
CREDENTIALS 2024 CAMPAIGN CREDIT LIST
Sr. Director Global Heineken® Brand: Nabil Nasser
Heineken® Global Communication Director: Daniela Iebba
Heineken® Global Communications Manager: Alexander Drake
Heineken® Campaign Project Manager: Elena Marcos Izquierdo
Heineken® Global Digital Director: Rob van Griensven
Heineken® Global Digital Manager: Valeriya Lebedeva
Heineken® Global Digital Production Manager: Bram Reukers
Heineken® Global PR Lead: Jonathan O’Lone
Heineken® Global Commercial Development manager: Felipe Delgado
Heineken® Global Senior Brand Design Manager: Caroline Van Hoff
LePub
Global CEO LePub, Global CCO Publicis Worldwide & CCO Publicis Groupe Italy: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini
Chief Creative Officer LePub Brazil: Felipe Cury
Chief Creative Officer: Milos Obradovic
Executive Creative Director LePub Brazil: Greg Kickow
Executive Creative Director: Eoin Sherry
Creative Director LePub Brazil: Yan Prado
Creative Director LePub Brazil: Rodrigo Visconti
Associate Creative Director: Alessandro Agnellini
Associate Creative Director: Fernando Dominguez
Associate Creative Director: Christopher Penman
Associate Creative Director: Santi Urso
Chief Strategy Officer: Sol Ghafoor
Groupe Strategy Director: James Moore
Senior Strategic Planner: Alex Moore
Global Data Strategist: Ilko Petkov
Head of Strategy LePub Brazil: Silvia Paes
Global Client Service Director: Shirine Aoun
Group Account Director: Madalina Marica
Account Manager: Tinatin Prangishvili
Account Junior: Giulia Anselmi Aguilera
Chief Production Officer: Francesca Zazzera
Head of TV Production: Anna Sica
Producer TVC: Martina Trozzi
Post-Producer TVC: Sabrina Sanfratello
Post-Producer Digital: Niko Koot
Producer Beer Flow: Mariella Maiorano
Post-Producer Beer Flow: Margherita Fonseca
PRODUCTION TVC
Production Company: TEMPOMEDIA
Director: ALEX FEIL
DOP: PAUL GUILHAUME
Executive Producer: VERA PORTZ
Producer: GUNNAR MEYER
POST-PRODUCTION TVC
Editors: IAIN WHITEWRIGHT, FABRIZIO SQUEO
Color: JULIEN ALARY
Post Production: GABHA STUDIOS, PRODIGIOUS
Sound studio: DISC2DISC, MILANO
Production – Product Demo
Post Production – Product Demo
MUSIC:
Title: L-O-V-E
Composers: B. Kaempfert, M. Gabler
Publisher: Sony Music Publishing
Re-recording Music Agency: Sizzer
Key Visuals
Associate Creative Director: Giuseppe Vescovi
Junior Art Director: Peter Sjo
Art Buyer: Caterina Collesano
Photo Production & Post Production: FM
Dentsu
Global Client Director: Kate Hinz
Global Account Director: Thaiane Garrido
Global Strategic Digital Director: Ricardo Lopes
Global Strategy Partner: Richard Wright
Senior Strategic Planner: Maria Lekka
Catapult
Senior Vice President: Bill Flanagan
Vice President, Creative Director: Loraine Purcell
Associate Creative Director: Kyle Dunne
Senior Art Director: Mike Gmitter
Art Director: Rachel Sweet
Boomerang
Digital & Social Assets
Chief Creative Officer: Eldin Fetahovic
Executive Creative Director: Rico De Lange
Creative Director: Dio Santos
Creative Lead Dynamic: Brent Rombouts
Creatives: Jerome Hompes, Isabel Fontes, Bruno Lopes
Designer: Omar Gutierrez
Client Business Lead: Leila Popovych
Senior Account Director: Margot Corneloup
Sr Project Manager: Mustafa Al Ubaidi
Amplify Lead: Sebastiaan Poublon
Amplify Project Lead: Nathalie Meier
Lead Digital Producer: Vic Krens
Sr Digital Producer: Nina Vaisman
Digital Producer: Vladlena Arnauta
Digital Content Manager: Daria Iakovenko
Data & QC Manager: Renske de Vlieg
PRODUCTION Digital & Social
Production Company: Boomerang Agency, part of Publicis Groupe
Director: Camille Boumans
DOP: Sam Vis
Executive Producer: Han Schuurman
Lead Producer: Laura Thrower
POST-PRODUCTION Digital & Social
Post-Production Business Lead: Paulo Pennings
Post Supervisor: Mike Duistermaat
Post Producer: Lina Joukhadar
Offline Editor: Manouk Stockmann
Online Editor: Mike Duistermaat
Billion Dollar Boy (BDB)
Group Account Director: Sami Westwood
Creative Director: Alex Williamson
Senior Creative: Henry Crisp
Creative: Meg Mckenna
Junior Creative: Raychel Graham
Strategist: Gareth Clark-Jones
