O prêmio americano One Show 2022 informou os finalistas, cujos vencedores serão conhecidos em 19 de maio próximo, em Nova Iorque, na Creative Week 2022. O Brasil tem 70 trabalhos selecionados concorrendo aos troféus Lápis de Ouro, Prata ou Bronze ou Merit.
GUT São Paulo, com 18 indicações, tem o maior número de finalistas da América Latina. A Africa São Paulo aparece em seguida, com 17 finalistas. Globalmente, a Area 23 de Nova York tem o maior número de finalistas com 48, seguida pela Leo Burnett Chicago (44) e Ogilvy UK (36).
Os cinco países com mais finalistas são Estados Unidos com 656, Canadá com 119, Reino Unido com 116, França com 106 e Alemanha com 103.
O Clube de Criação listou os brasileiros que estão na final:
Africa / São Paulo, BR + Salla 2032 House of Lapland Branded Entertainment Short Form Video – Single
Africa / São Paulo, BR + Salla 2032 House of Lapland Branded Entertainment Craft – Art Direction
Africa / São Paulo, BR + Salla 2032 House of Lapland Branded Entertainment Innovation in Branded Entertainment
Africa / São Paulo, BR + The Most Valuable News Folha de S.Paulo Newspaper Design Editorial – Magazines & Newspapers
Africa / São Paulo, BR + The Most Valuable News Folha de S.Paulo Newspaper Design Craft – Illustration
Africa / São Paulo, BR + The Most Valuable News Folha de S.Paulo Newspaper Direct Marketing Physical Items
Africa / São Paulo, BR + Salla 2032 House of Lapland Direct Marketing Targeted Video – Online
Africa / São Paulo, BR + Salla 2032 House of Lapland Direct Marketing Non-traditional & Guerrilla Marketing
Africa / São Paulo, BR + Salla 2032 House of Lapland Film Online Films & Video – Long Form – Single
Africa / São Paulo, BR + Salla 2032 House of Lapland Film Innovation in Film
Africa / São Paulo, BR + Salla 2032 House of Lapland Integrated Innovation in Integrated
Africa / São Paulo, BR + The Most Valuable News Folha de S.Paulo Newspaper Print Craft – Printing & Production
Africa / São Paulo, BR + The Most Valuable News Folha de S.Paulo Newspaper Print Innovation in Print
Africa / São Paulo, BR + Salla 2032 House of Lapland Public Relations Events & Experiential
Africa / São Paulo, BR + Salla 2032 House of Lapland Public Relations Current Event Response
Africa / São Paulo, BR + Foamy Haircut AB Inbev/Brahma beer Social Media User-Generated Content
Africa / São Paulo, BR + Foamy Haircut AB Inbev/Brahma beer Social Media Stunts & Activations
Tátil Design + Rio Carnaval – Indentity System Rio Carnaval Design Branding – Identity System
Tátil Design + Rio Carnaval – Logo Rio Carnaval Design Branding – Logo
Tátil Design + Rio Carnaval – Innovation in Design Rio Carnaval Design Innovation in Design
TracyLocke Brasil / São Paulo + The Uniform that never existed Centauro Design Packaging – Specialty
TracyLocke Brasil / São Paulo + The Uniform that never existed Centauro Direct Marketing Physical Items
TracyLocke Brasil / São Paulo + The Uniform that never existed Centauro Public Relations Community Building
VMLY&R / São Paulo, Brazil + I AM Starbucks Experiential & Immersive Events / Stunts / Competitions – In-Person
AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires Quaker Qrece Pepsico Health & Wellness Products
AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires Quaker Qrece Pepsico IP & Products Physical Product – Promotional
BETC HAVAS São Paulo / São Paulo + HERSHEY’s Br / São Paulo HerShe 2021 Hershey`s Br Print Posters – Series
BETC HAVAS São Paulo / São Paulo + TIM Br / Rio de Janeiro TIM Conscious Keyboard TIM Br IP & Products Digital Product – Promotional
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Shopping Inside Songs Magazine Luiza Direct Marketing Digital & Online – Ecommerce
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Shopping Inside Songs Magazine Luiza Experiential & Immersive Ecommerce
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Shopping Inside Songs Magazine Luiza Interactive, Online & Mobile Utility – Ecommerce
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Shopping Inside Songs Magazine Luiza Radio & Audio Experiential Radio & Audio
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Shopping Inside Songs Magazine Luiza Radio & Audio Brand Partnerships
sunsetDDB / São Paulo + AB InBev / São Paulo Face of Carnival AMBEV Interactive, Online & Mobile Utility
VMLY&R / São Paulo, Brazil + Suno United Creators / São Paulo, Brazil We Stand Santander Experiential & Immersive Customer Experience / CX – In-Person
Wunderman Thompson / Sao Paulo + Johnson & Johnson Self-Exam Filter Johnson & Johnson Health & Wellness Social Media
Wunderman Thompson / Sao Paulo + Johnson & Johnson Self-Exam Filter Johnson & Johnson Interactive, Online & Mobile Utility
AlmapBBDO / São Paulo + Bando Studio / São Paulo + Mamute / São Paulo The Beach Walker Project Diageo Interactive, Online & Mobile Online-only Video – Series
GUT / São Paulo + HEFTY / São Paulo, Brazil + Magma / São Paulo, Brazil Black Business Beats Mercado Livre (Ebazar) Branded Entertainment Brand Partnerships
GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo NEW ICONIC KISSES Mercado Livre (Ebazar) Creative Effectiveness Single Country or Region – CSR
GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo NEW ICONIC KISSES Mercado Livre (Ebazar) Direct Marketing Digital & Online – Websites & Mobile
GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo NEW ICONIC KISSES Mercado Livre (Ebazar) Film Online Films & Video – Long Form – Single
GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo NEW ICONIC KISSES Mercado Livre (Ebazar) Integrated Integrated Branding Campaign
Saigon Filmes / SÃO PAULO + GUT SÃO PAULO / SÃO PAULO + MERCADO LIVRE (eBazar) / SÃO PAULO New Iconic Kisses Mercado Livre (Ebazar) Moving Image Craft Direction – Single
Wieden+Kennedy / São Paulo + Stink / São Paulo + Supersonica / São Paulo New Fairies Nike / Institutional Interactive, Online & Mobile Online-only Video – Single
AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo Living Images Getty Images Design Digital Design
AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo Living Images Getty Images Design Craft – Art Direction
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Branded Entertainment Experiential – Virtual Events
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Branded Entertainment Brand Partnerships
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Direct Marketing Physical Items
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Direct Marketing Targeted Video – Online
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Direct Marketing Brand Partnerships
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Experiential & Immersive Brand Partnerships
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Gaming PC Games – Brand Integration / Placement
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Interactive, Online & Mobile Online Community – Use of Existing Platform
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Interactive, Online & Mobile Brand Partnerships
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Print Promotional Items – Physical Products
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Public Relations Community Building
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Social Media Livestream
GUT / São Paulo + HEFTY / São Paulo, Brazil + I Hate Flash + Mol / São Paulo, Brazil Hidden Spots Heinz Social Media Influencer Marketing – Single Channel
Saigon Filmes / SÃO PAULO + GUT SÃO PAULO / SÃO PAULO + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO New Iconic Kisses Mercado Livre (Ebazar) Moving Image Craft Cinematography – Single
Saigon Filmes / SÃO PAULO + GUT SÃO PAULO / SÃO PAULO + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO New Iconic Kisses Mercado Livre (Ebazar) Moving Image Craft Casting
Wieden+Kennedy / São Paulo + Satélite Audio / São Paulo + Mosh VFX / São Paulo + Iconoclast / São Paulo Future Nubank / Institutional Moving Image Craft Cinematography – Single
Wieden+Kennedy / São Paulo + Supersonica / São Paulo + Focos cenografia / São Paulo + Fuze Image / São Paulo Magic Music Box Nike / Institutional Design Promotional – Collateral Items
Wunderman Thompson / Sao Paulo + Johnson & Johnson + We4 Music + Landia & M&A Menstrual Dignity Johnson & Johnson Music & Sound Craft Artist / Brand Collaboration
DAVID / São Paulo + Burger King / São Paulo + Sailor Studio + A9 Audio / São Paulo + Zubi / Miami The Impossible Combo Burger King Interactive, Online & Mobile Brand Partnerships
DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo The Impossible Combo Burger King Experiential & Immersive Events / Stunts / Competitions – In-Person
DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo The Impossible Combo Burger King Interactive, Online & Mobile Utility – Ecommerce
DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo The Impossible Combo Burger King Interactive, Online & Mobile Customer Experience / CX
FCB Brasil / São Paulo, BR + FCB/Six / Toronto, ON SweetBlock Abraji & Congresso em Foco Design Data Visualization – Static or Dynamic
