Brasília, 21 de Abril de 2024 - 16:59

HEINEKEN CHAMA DIRETOR FAMOSO PARA FILMAR GAMES

A Heineken anuncia sua primeira campanha de games, inteiramente produzida no Brasil. Intitulada “Nem toda rodada é lá fora”, o projeto marca a conexão entre o produto e o universo de jogos online.

O filme principal, idealizado pela Agência Le Pub, é dirigido por diretor Frederic Planchon, que veio da França para seu primeiro comercial no Brasil. Eleito pela Campaign Magazine como o 4º melhor diretor do mundo, ele acumula 12 Cannes Lions e 35 D&AD Pencils.   

A produção do filme principal é da Academy Londres, em parceria com a Zohar. Aborda momentos divertidos entre amigos, comuns na cultura gamer. Além dos filmes, a campanha conta ainda com ações de mídia externa e plataformas digitais, incluindo conteúdos em parceria com o TikTok, formatos especiais com Google, ativação da comunidade streamer junto a Twitch, entre outros.

“Quando a Le Pub apresentou a ideia inicial, achei muito interessante ver a Heineken engajar e abraçar novos públicos. Foi ótimo trabalhar com Bruno Bertelli, Felipe Cury e toda a equipe para desenvolver o roteiro e encontrar o equilíbrio entre humor e narrativa para garantir que a reviravolta acontecesse. Tivemos a sorte de encontrar uma grande atriz que realmente entregou uma atuação diferenciada, atingindo o tom certo”,  diz Planchon.

HEINEKEN

FICHA TÉCNICA:

HEINEKEN GAMING  2023 – CREDITS CAMPAIGN:

HEINEKEN

Sr. Director Global Heineken® Brand: Bram Westenbrink

Heineken® Global Communication Director: Agnieszka Gorecki

Heineken® Global Communication Manager: Guilherme Retz

Heineken® Global Head Digital Consumer Innovation: Natacha Volpini

Heineken® Brand Global PR Lead: Jonathan O’Lone

Heineken® Brazil CMO: Nabil Nasser

Heineken® Brazil Brand Director: Eduardo Picarelli

Heineken® Brazil Sr Brand Manager : Igor de Castro

Heineken® Brazil Marketing Coordinator:  Marina Awada

Heineken® Brazil Head of PR: Adriana Teixeira

Heineken® Brazil Gaming Specialist: Henrique dos Reis Nunes

Connections Director:  Fernanda Saboya
Connections Manager:  Juliana Magalhães

Heineken® Brazil Media Strategy Coordinator:  Williane Vieira

Heineken® Brazil E-Retail Coordinator: Isabela Fagundes

PUBLICIS ITALY/LePub & LePub Brazil

Global CEO of Le Pub, Global CCO of Publicis Worldwide and CCO of Publicis Groupe Italy: Bruno Bertelli  

Global Chief Creative Officer: Cristiana Boccassini / Mihnea Gheorghiu

Chief Creative Officer Brazil: Felipe Cury

Global Executive Creative Director: Andrey Tyukavkin

Creative Director Brazil: Greg Kickow / Alex Adati

Associate Creative Director Italy: Stefano Zanoni / Roberto Ardigò

Copywriter Brazil: Andressa Cruz

Junior Art Director Italy: Thu Cao

Junior Copywriter Italy: Amilcar Silarsah Veerapen

Junior Copywriter Italy: Başak Özkeskin

Global Head of PR & Communication: Isabella Cecconi
General Manager Brazil: Ana Hernandes

Business Director Brazil: Jayme Neto

Group Account Director Italy: Ilaria Castiglioni

Global Account Director: Derek Muller

Global Data Strategist: Ilko Petkov

Global Strategy Director: Monica Radulescu / James Moore
Head of Strategy Brazil: Silvia Paes

Global Chief Production Officer: Francesca Zazzera

Producer Post Production Brazil: Marcia Lacazze

Producer Post production Italy: Sabrina Sanfratello

PRODUCTION

Production Company: Academy Films

Director: Frederic Planchon

DOP: Ruben Impens

Executive Producer: Simon Cooper

Producer: Dulcie Kellett

POST-PRODUCTION

Editor: Sam Rice-Edwards

Game post production: MUVA

Post production: Prodigious Italy

Sound studio: DaHouse

Color: Jean Clement Soret – Company3

HEINEKEN GAMING  2023 – CREDITS DIGITAL CAMPAIGN:

HEINEKEN

Sr. Director Global Heineken® Brand: Bram Westenbrink

Heineken® Global Communication Director: Agnieszka Gorecki

Heineken® Global Communication Manager: Guilherme Retz

Heineken® Global Head Digital Consumer Innovation: Natacha Volpini

Heineken® Brand Global PR Lead: Jonathan O’Lone

Heineken® Brazil CMO: Nabil Nasser

Heineken® Brazil Brand Director : Eduardo Picarelli

Heineken® Brazil Sr Brand Manager: Igor de Castro

Heineken® Brazil Marketing Coordinator:  Marina Awada

Heineken® Brazil Head of PR: Adriana Teixeira

Heineken® Brazil Gaming Specialist: Henrique dos Reis Nunes

PUBLICIS ITALY/LePub & LePub Brazil

Global Chief Creative Officer Publicis WW: Bruno Bertelli  

Global Chief Creative Officer: Cristiana Boccassini / Mihnea Gheorghiu

Chief Creative Officer Brazil: Felipe Cury

Global Executive Creative Director: Andrey Tyukavkin

Creative Director Brazil: Greg Kickow / Alex Adati

Associate Creative Director Italy: Stefano Zanoni / Roberto Ardigò

Senior Art Director Brazil: Marcelo Vaz

Senior Copywriter Brazil: Vinicius Biss

Art Director Brazil: Mauro Elton

Senior Copywriter Brazil: Andressa Cruz

Junior Art Director Italy: Thu Cao

Junior Copywriter Italy: Amilcar Silarsah Veerapen

Junior Copywriter Italy: Başak Özkeskin

Global Head of PR & Communication: Isabella Cecconi
General Manager Brazil: Ana Hernandes

Business Director Brazil: Jayme Neto

Group Account Director Italy: Ilaria Castiglioni

Global Strategy Director: Monica Radulescu / James Moore
Head of Strategy Brazil: Silvia Paes

Global Data Strategist: Ilko Petkov

Global Chief Production Officer: Francesca Zazzera

Producer Brazil: Marcia Lacazze

Producer Post production Italy: Sabrina Sanfratello

PRODUCTION

Production Company: Tropical Film

Director: Rog Souza

DOP: Juliano Lopes

Executive Producer: Gabriel Dagostini

Producer: Felipe Rangel

POST-PRODUCTION

Editor: Allex Deracco

Game post production: MUVA

Post production: Flow Vfx

Sound studio: DaHouse

Color: Felipe Tolotti

HEINEKEN GAMING  2023 – CREDITS IN GAME BARS

HEINEKEN

Sr. Director Global Heineken® Brand: Bram Westenbrink

Heineken® Global Communication Director: Agnieszka Gorecki

Heineken® Global Communication Manager: Guilherme Retz

Heineken® Global Head Digital Consumer Innovation: Natacha Volpini

Heineken® Brand Global PR Lead: Jonathan O’Lone

Heineken® Brazil CMO: Nabil Nasser

Heineken® Brazil Brand Director : Eduardo Picarelli

Heineken® Brazil Sr Brand Manager : Igor de Castro

Heineken® Brazil Marketing Coordinator: Marina Awada

Heineken® Brazil Head of PR: Adriana Teixeira

Heineken® Brazil Gaming Specialist: Henrique dos Reis Nunes

IPROSPECT (RED STAR) – DIGITAL MEDIA

Executive Business Director: Caroline Bassi

Business Manager: Gioconda Ferraz                                                                  

Business Supervisor: Ana Melo

Media Strategy Director: Lucas Callile

Media Manager: Cleberson Luque

Media Supervisor: Mayala Carvalho, Rafael Morato

Media Analyst: Wilson Sartori, Larissa Carvalho

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