A Heineken anuncia sua primeira campanha de games, inteiramente produzida no Brasil. Intitulada “Nem toda rodada é lá fora”, o projeto marca a conexão entre o produto e o universo de jogos online.
O filme principal, idealizado pela Agência Le Pub, é dirigido por diretor Frederic Planchon, que veio da França para seu primeiro comercial no Brasil. Eleito pela Campaign Magazine como o 4º melhor diretor do mundo, ele acumula 12 Cannes Lions e 35 D&AD Pencils.
A produção do filme principal é da Academy Londres, em parceria com a Zohar. Aborda momentos divertidos entre amigos, comuns na cultura gamer. Além dos filmes, a campanha conta ainda com ações de mídia externa e plataformas digitais, incluindo conteúdos em parceria com o TikTok, formatos especiais com Google, ativação da comunidade streamer junto a Twitch, entre outros.
“Quando a Le Pub apresentou a ideia inicial, achei muito interessante ver a Heineken engajar e abraçar novos públicos. Foi ótimo trabalhar com Bruno Bertelli, Felipe Cury e toda a equipe para desenvolver o roteiro e encontrar o equilíbrio entre humor e narrativa para garantir que a reviravolta acontecesse. Tivemos a sorte de encontrar uma grande atriz que realmente entregou uma atuação diferenciada, atingindo o tom certo”, diz Planchon.
HEINEKEN
FICHA TÉCNICA:
HEINEKEN GAMING 2023 – CREDITS CAMPAIGN:
HEINEKEN
Sr. Director Global Heineken® Brand: Bram Westenbrink
Heineken® Global Communication Director: Agnieszka Gorecki
Heineken® Global Communication Manager: Guilherme Retz
Heineken® Global Head Digital Consumer Innovation: Natacha Volpini
Heineken® Brand Global PR Lead: Jonathan O’Lone
Heineken® Brazil CMO: Nabil Nasser
Heineken® Brazil Brand Director: Eduardo Picarelli
Heineken® Brazil Sr Brand Manager : Igor de Castro
Heineken® Brazil Marketing Coordinator: Marina Awada
Heineken® Brazil Head of PR: Adriana Teixeira
Heineken® Brazil Gaming Specialist: Henrique dos Reis Nunes
Connections Director: Fernanda Saboya
Connections Manager: Juliana Magalhães
Heineken® Brazil Media Strategy Coordinator: Williane Vieira
Heineken® Brazil E-Retail Coordinator: Isabela Fagundes
PUBLICIS ITALY/LePub & LePub Brazil
Global CEO of Le Pub, Global CCO of Publicis Worldwide and CCO of Publicis Groupe Italy: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini / Mihnea Gheorghiu
Chief Creative Officer Brazil: Felipe Cury
Global Executive Creative Director: Andrey Tyukavkin
Creative Director Brazil: Greg Kickow / Alex Adati
Associate Creative Director Italy: Stefano Zanoni / Roberto Ardigò
Copywriter Brazil: Andressa Cruz
Junior Art Director Italy: Thu Cao
Junior Copywriter Italy: Amilcar Silarsah Veerapen
Junior Copywriter Italy: Başak Özkeskin
Global Head of PR & Communication: Isabella Cecconi
General Manager Brazil: Ana Hernandes
Business Director Brazil: Jayme Neto
Group Account Director Italy: Ilaria Castiglioni
Global Account Director: Derek Muller
Global Data Strategist: Ilko Petkov
Global Strategy Director: Monica Radulescu / James Moore
Head of Strategy Brazil: Silvia Paes
Global Chief Production Officer: Francesca Zazzera
Producer Post Production Brazil: Marcia Lacazze
Producer Post production Italy: Sabrina Sanfratello
PRODUCTION
Production Company: Academy Films
Director: Frederic Planchon
DOP: Ruben Impens
Executive Producer: Simon Cooper
Producer: Dulcie Kellett
POST-PRODUCTION
Editor: Sam Rice-Edwards
Game post production: MUVA
Post production: Prodigious Italy
Sound studio: DaHouse
Color: Jean Clement Soret – Company3
HEINEKEN GAMING 2023 – CREDITS DIGITAL CAMPAIGN:
HEINEKEN
Sr. Director Global Heineken® Brand: Bram Westenbrink
Heineken® Global Communication Director: Agnieszka Gorecki
Heineken® Global Communication Manager: Guilherme Retz
Heineken® Global Head Digital Consumer Innovation: Natacha Volpini
Heineken® Brand Global PR Lead: Jonathan O’Lone
Heineken® Brazil CMO: Nabil Nasser
Heineken® Brazil Brand Director : Eduardo Picarelli
Heineken® Brazil Sr Brand Manager: Igor de Castro
Heineken® Brazil Marketing Coordinator: Marina Awada
Heineken® Brazil Head of PR: Adriana Teixeira
Heineken® Brazil Gaming Specialist: Henrique dos Reis Nunes
PUBLICIS ITALY/LePub & LePub Brazil
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini / Mihnea Gheorghiu
Chief Creative Officer Brazil: Felipe Cury
Global Executive Creative Director: Andrey Tyukavkin
Creative Director Brazil: Greg Kickow / Alex Adati
Associate Creative Director Italy: Stefano Zanoni / Roberto Ardigò
Senior Art Director Brazil: Marcelo Vaz
Senior Copywriter Brazil: Vinicius Biss
Art Director Brazil: Mauro Elton
Senior Copywriter Brazil: Andressa Cruz
Junior Art Director Italy: Thu Cao
Junior Copywriter Italy: Amilcar Silarsah Veerapen
Junior Copywriter Italy: Başak Özkeskin
Global Head of PR & Communication: Isabella Cecconi
General Manager Brazil: Ana Hernandes
Business Director Brazil: Jayme Neto
Group Account Director Italy: Ilaria Castiglioni
Global Strategy Director: Monica Radulescu / James Moore
Head of Strategy Brazil: Silvia Paes
Global Data Strategist: Ilko Petkov
Global Chief Production Officer: Francesca Zazzera
Producer Brazil: Marcia Lacazze
Producer Post production Italy: Sabrina Sanfratello
PRODUCTION
Production Company: Tropical Film
Director: Rog Souza
DOP: Juliano Lopes
Executive Producer: Gabriel Dagostini
Producer: Felipe Rangel
POST-PRODUCTION
Editor: Allex Deracco
Game post production: MUVA
Post production: Flow Vfx
Sound studio: DaHouse
Color: Felipe Tolotti
HEINEKEN GAMING 2023 – CREDITS IN GAME BARS
HEINEKEN
Sr. Director Global Heineken® Brand: Bram Westenbrink
Heineken® Global Communication Director: Agnieszka Gorecki
Heineken® Global Communication Manager: Guilherme Retz
Heineken® Global Head Digital Consumer Innovation: Natacha Volpini
Heineken® Brand Global PR Lead: Jonathan O’Lone
Heineken® Brazil CMO: Nabil Nasser
Heineken® Brazil Brand Director : Eduardo Picarelli
Heineken® Brazil Sr Brand Manager : Igor de Castro
Heineken® Brazil Marketing Coordinator: Marina Awada
Heineken® Brazil Head of PR: Adriana Teixeira
Heineken® Brazil Gaming Specialist: Henrique dos Reis Nunes
IPROSPECT (RED STAR) – DIGITAL MEDIA
Executive Business Director: Caroline Bassi
Business Manager: Gioconda Ferraz
Business Supervisor: Ana Melo
Media Strategy Director: Lucas Callile
Media Manager: Cleberson Luque
Media Supervisor: Mayala Carvalho, Rafael Morato
Media Analyst: Wilson Sartori, Larissa Carvalho
